NURSES’ DAY 2021
SOCIAL & DIGITAL AWARENESS CAMPAIGN
BRIEF: Netcare asked us to conceptualise a Nurses Day campaign for 2021.
EXECUTION: Most years, the management of Netcare send out a few heart-felt messages, thanking nurses for their hard work. But because of the Covid, we knew we couldn’t simply “thank” our nurses for what they had done during the pandemic. Through research, interviews and a short series of films we created ‘Voices from the Frontline’. A selection of stories about Netcare nurses who faced unprecedented hardship yet dedicated themselves to the care of their patients… Below you will find the ‘Voices from the Frontline’ teaser and 4 stories.
RESULT: Created a better understanding throughout South Africa of our Nurses bravery during COVID-19, as well as providing resources towards improving their mental health.
Total impressions across all channels: 3 004 091
Total video views across all channels: 884 522
AGENCY: Joe Public Utd
ROLE: Research / Writing / Video Directing / Creative Direction
