BREATHE FOR IT 2.0
SOCIAL & DIGITAL BRAND CAMPAIGN
BRIEF: Ogilvy asked Vivid to assist them with some copywriting for the Halls Breathe For It 2.0 campaign, but because of our video and content development experience we soon became more and more involved in the storytelling and video creative direction of the accompanying mural mentorship programme - Halls Breathing Spaces 2.0
EXECUTION: The Halls Breathe For It campaign mentors young artists, from different disciplines, and gives them the opportunity to showcase their work as public murals. Working with RunJumpFly we created a series of videos that tell the story of how, under the mentorship of Karabo Poppy, these young artists breathe new life and creative energy onto the streets of Joburg.
RESULT: An amazing and immersive content experience that showcases how Halls as a brand can have a massive presence and impact on both the hearts of young people as well as making a tangible difference on their lives.
AGENCY: Ogilvy SA
ROLE: Copywriting & Video Content Development