Vivid Theory
Vivid Theory
We are Vivid Theory - Pursuing creativity that matters to create better bonds between brands and people
 
Homepage landing page_ (1).jpg
 

WE ARE JUST A SMALL GROUP OF PEOPLE WHO WANT TO MAKE OTHER PEOPLE FEEL… UNDERSTOOD. APPRECIATED. CELEBRATED.

 
 
 
“I love making beautiful memories, ever since I was little.”

“I’ve always loved making beautiful memories, ever since I was little.”

Leading, laughing and living from the front…
Charnell Young brings a visionary eye and integrated knowledge to any project. With over 19 years of TTL and Digital experience in design, she has developed, directed and executed successful projects for high profile brands including FNB, RMB Private Bank, Mastercard and Sony Mobile. Her purpose is to shape and stretch the creative output, creating the kind of ideas that earn brands a greater share of people's lives.

 
 
 
“Random fact, a dog has saved my life on 3 separate occasions.”

“Random fact, a dog has saved my life on 3 separate occasions.”

An idealist’s heart caught in a pragmatist’s head...
This is how Wayne Habig brings structure to innovative ideas that also form emotional associations between brands and people. A writer and video content creator by trade, he loves discovering and sharing people’s stories. As well as bringing a bigger purpose to creative campaigns. A few clients that can attest to this are Absa, Barclays, SANBS, New Balance, FNB, Netcare and The Oslo Freedom Forum.

 
 
 

MODULAR EXPERTISE FOR TAILORED CREATIVE ELEVATION

To continually elevate and differentiate our offering we utilise modular creative expertise - Collaborating with tried and tested, wicked smart, ambitious plug-in specialists to create a tailored 360° plan for the specific campaign we are working on. This helps us ensure a single-minded understanding and empathetic, solution-minded, approach across all touch-points. Some of the expertise we have access to include:

  • Accenture for Data-driven insight

  • TikTok Global’s Creative Exchange for TikTok optimisation and platform insights

  • RunJumpFly for Video and AR production

  • Punch Design for design and strategy

  • DMD for media optimisation

TOGETHER WE Stay foolish. WE Stay hUngry.