Prosper Film Series 

BRAND INITIATIVE PROOF-POINTS CAMPAIGN

BRIEF: Absa (Barclays Africa) tasked T+W to create  purpose proof-points, showcasing how the bank’s ‘Prosper’ brand positioning is brought to life through its many corporate initiatives.

EXECUTION: We created a series of films that showed how people in South Africa, Uganda and Kenya use an Absa or Barclays initiative, sponsorship or product to fundamentally change their life. The visual on the left is from “People Of The Dew”- A film about how the Bafokeng people from Mabitse village are returning to their healthy roots through the Absa-partnered Techno Serve initiative. And below you can view a selection of 5 Prosper films we made for Absa.

RESULT: Absa Brand Manager, Lauren Daniel:
“Our film series has some of the best content I have experienced in my career – they are crafted with such skill and compassion, and have made an incredible impact on our Brand Tracker scores. Testament to the level in which they are resonating with the target audience.”

AGENCY: T+W

ROLE: Research / Writing / Creative Direction / Creative Producing / Select Video Directing