YOUR LEGS… YOUR CANVAS

BRAND REFRESH

BRIEF: One of South Africa’s legacy fashion brands, Burhose, asked us to explore opportunities on how they can evolve the perception of the brand as well as making pantyhose more appealing to a younger, highly fashion-conscious, audience.

EXECUTION: Hosiery is the material closest to your skin, so we wanted the brand to dedicate every day to complimenting your legs, your mood, your personality, your needs, and your unique style. For the logo design, we used a simple yet modern typeface to represent the simple elegance of the hosiery, and enhanced it with one element of the logo that gives it flair and makes a statement.

RESULT: A simple and highly impactful new look that speaks to sophistication yet not constrained to any trend or demographic - ‘Confident enough to create your own style, bold enough to wear it your way.’

AGENCY: BrandTruth//DGTL

ROLE: Research / Logo design / Brand tone, look & feel as well as creative evolution across social, digital ATL & BTL.