Vanish Spring Campaign
SOCIAL & DIGITAL YOUTH AWARENESS CAMPAIGN
BRIEF: Vanish (Reckitt Benckiser SA) asked us to create a vibrant campaign that highlights Vanish’s various product benefits.
EXECUTION: Understanding that people are more conscious than ever of what they are buying, the consequences of those purchases and how what they wear makes them feel. We created a Social & Digital campaign that felt familiar in a sustainability-within-fashion world while also allowing us to visualise strong confidence and creativity.
RESULT: This eye-catching campaign had the client giddy with excitement, as ‘Redefine. Reimagine. Rewear.’ not only spoke to people’s interests and ambitions but also to Vanish’s unique product benefits.
AGENCY: King James
ROLE: Concept / Creative / Copy / Animation